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I think it could be about preventing content leakage. TAC is trying to expand aggressively; lot’s of youtube advertisements (that’s how I got here). Maybe they calculated that adding many new members will increase the chances of people signing up, downloading all the tabs, and then opting for the “60 days money-back guarantee”.
It can also be a strategic call: if you give people access to everything at once, there is a chance they will binge through a lot of it, get saturated, and quit. If you only release content in small pieces, you’re leaving them wanting more. In the new version of the 50 minutes sales pitch, Tony speaks about how being overwhelmed by content can make progress slower, how the TAC program will decide for you what to play, and when. Perhaps they did some analytics on the old website and concluded that not enough people were doing the dailies and instead were doing random lessons. Or always the same lessons. This might be their way of directing everyone’s attention back to the dailies, so everyone is doing the same lessons on the same day and new lessons every day.
Whatever it is, they clearly made a conscious choice of removing content as part of an expansion. If the expansion works, most users will be new users, unaware of how things were before.