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For all of you who say ten minutes a day is too little–I am not in disagreement with that. I am simply presenting an alternate viewpoint.
I also have read the book The Laws of Brainjo, so I understand the learning value of shorter sessions, at *least* once daily. More often is obviously going to bring greater returns. Now in my own case, I have not so much a struggle learning but in execution, as my fingers are short and puffy and I cannot do certain things, no matter how much I practice. Plus after about 10-15 minutes of steady practice, my fingers get tired and I start stumbling over simple passages. More is not always better, at least when not broken up. I don’t want it to stop being fun. Now, Braden says he takes 5-10 minute breaks in his hour-long practice; guess what, that’s several non-continuous 10 minute sessions.
I have noticed from various comments in different challenges that many of us are older, and extended practice sessions may not be entirely comfortable. Sure, daily practice will keep your calluses in shape, and that is definitely recommended! But if you are hoping to become a rock star, you should have started at age 12 and never stopped. I only play for myself and maybe a friend or two from time to time. Your mileage (and needs) may vary!
So maybe it’s a marketing strategy, maybe it’s brain science, maybe it’s a way to get more people having fun making music, maybe all of the above. You do you, as they say!