[Cadgirl]

@the-old-coach. it’s just marketing. You know…. Build up the anticipation in the product. Tease with suspense. They’ll sell more that way.

Here’s an easy way to look at it: Think back when you were with all your buddies having a beer…. you just got the last beer out of the fridge, you drink it slowly smacking your lips. Commenting on how good it is. Makes everyone want a beer that much more. That sounds like what is going on with the FBW.