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Lifetime costs $599, call it $600. You could have bought lifetime when you signed up for that price. But most people wouldn’t do that, because they don’t know what it’s going to be like before they have tried it for a while. TAC will pretend like you were buying lifetime instead of an annual membership by refunding you the cost of said annual fee. So on the one hand you could say you are buying lifetime at a discounted rate of ~$400 after the first year at $200. But I see it more like it is. You don’t have to wait until the end of year 1, you can do it whenever and it’s simply a never-ending membership. I don’t think you have to worry about the website ever being discontinued, Mr. Polecastro is a recording artist and has been teaching guitar for a long time, he’s worth tens of millions.