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I don’t see the single most important piece of advice when buying a guitar. Unless you want to buy and sell multiple guitars from someone like Guitar Center who allows you 45 days to play it and then return it for a full refund, buying online only works if you know what you want.
Go where you can pick up guitars and play them. Admittedly, you can only buy what you are able to find and physically pick up. But there are a lot of guitar companies and they all make guitars worth owning and playing. So there is no reason to get sucked into the marketing hype of a company like Zager who doesn’t seem to sell in brick and mortar stores.
In pretty much any guitar store, you will find enough variety to find out what you like. Now, you might not find the guitar you love in the first store. It could take some real effort. But, if you don’t find a guitar that you fall in love with when you physically pick it up, you simply won’t know what you are missing.
My advice is: “Don’t waste your money until you find a guitar you fall in love with. You don’t fall in love with the looks or the marketing hype or even the reviews as everyone is different. Fall in love with the sound and feel as you play it.”
MG 😀